XTAC delivers the most innovative force-on-force combat simulation equipment on the market. They work with various users, such as Special Forces Veterans and recreational shooters.

When I first created the brand for XTAC, I wanted it to feel both tactical and professional. I chose bold colors and camouflage throughout the mobile app and website design.

In 2023, the company rebranded, changing its name to PlayXTAC. The goal was to target the airsoft, paintball, and laser tag group market. When I started rebranding XTAC, I chose different colors to give it a ‘gamer’ feel.